The campaign, signed by Ogilvy Brasil and produced by Modernista Creative Producers, will be aired on open and closed TV, radio spots and digital pieces.
Betfair used a popular expression in Brazilian football to launch the “O Jogo Outro” campaign, starring the sports stars and brand ambassadors, Ronaldo and Rivaldo.
The film, signed by Ogilvy Brasil and produced by Modernista Creative Producers, shows that those who watch the games betting with Betfair can see football in a different way. The campaign’s narrative revolves around the entire traditional football scenario and matches.
We, at Betfair, know and understand the passion of Brazilians for football and, even more, the emotion we feel every four years in anticipation of another World Cup title. Having Ronaldo and Rivaldo at Betfair means giving sports fans an even more premium experience, because with them and with Betfair, the game is always different, said Kimberley Daly, Managing Director of Betfair International.
The campaign will run on free-to-air and cable TV, will have radio spots and digital pieces, and in 2023, will have developments during the regional championships.
