The logo already appears on the cover and pages of the book Cabea Fria, Corao Quente and, now, it will be on the sleeves of a product licensed by the coach’s team.
The coach of Sociedade Esportiva Palmeiras, Abel Ferreira, launched his personal brand together with a shirt for the Alviverde team designed by the Portuguese, this Thursday (17th).
The logo, which bears the initials of his name AF, was already known by the coach’s fans and stamped the cover and pages of his book. Cold head, warm heartappears on the sleeves of the new t-shirt produced by the club in a limited edition.
In a partnership between his press office, SMG Brasil, and Agência Digital Thunder Mustard, the objective of the launch was to arrive at a brand that was close to Abel’s values, both professional and personal, and, therefore, the first A step in this work plan was to send a short questionnaire to people close and intimate to the coach and to himself, to identify his personality traits based on his vision and the main people who surround him.
At the end of the research, it was defined that the words leadership, communication and intuition are the most linked to the Portuguese coach.
“The search for excellence, that is, the incessant desire to do more and better, the permanent desire to learn and innovate, never to be satisfied with his method. This is the main quality that, for me, makes him different from other coaches. , said Tiago Costa, one of the assistants of the Portuguese technical commission of Palmeiras in the questionnaire.
All the information gathered about Abel’s personality, such as his passion for motorsport, for example, was important to build the brand, as Alexandre Souza, head of design at Thunder Mustard, details.
It all started with his inspiration for the bracelet he got from his wife, which was our biggest reference. This relationship between Abel and his family is very strong and latent. In the creation, we added the middle of the field, which is too symbolic, where everything begins and everything ends in football, where the kickoff is given and where the referee points when the game ends. very representative. So we made this integration. The letters and colors were inspired by inscriptions on old cars, because motorsport is another of his passions. Everything has a symbology.
