Action was developed with the FCB agency; The film had the company’s biggest opening day of all time in Brazil
Since the first trailer for “Spider-Man: No Return Home”, the internet has been quick to create memes, including the comparison of Walter Casagrande and Doutor Octopus.
Now it was Sony Pictures’ turn, which put the communicator in a promotional video for the feature. The action was made with the FCB agency.
It is worth remembering that the film became the biggest opening day of all times for Sony Pictures in Brazil. With the results only from the first day of screening, the feature was already the fourth biggest opening of all time in the country, 80% above the previous film, “Spider-Man: Far from Home”, and 114% above the opening day of “Back to Home”.
“The cinema experience is unique and is the big difference for these spectacular numbers. We are very happy with the result, not just for Sony, but for what it means for the industry right now,” said Camila Pacheco, executive director of marketing for Sony Pictures Latin America.