Created by Galeria, the campaign shows how fans can kill #FomedeMqui during the World Cup
McDonald’s launched the campaign “Vamos ao Mqui” as an invitation for Brazilians to enjoy the chain’s platforms that enter the field to kill the #FomedeMqui bid after bid of the World Cup.
Created by the Galeria agency, the campaign features 3 films out of 15 and TV pills. In the first, a group of friends who get together to watch a game and use “Ask and Collect” to buy their favorite snacks.
In the drive-thru film, two friends pass the Drive-All in a routine scene until the car behind them honks and reveals a restaurant taken over by the atmosphere of the 2022 FIFA World Cup, with decorated cars and a real crowd drumming along the sidewalk .
Finally, the last production shows a young man receiving a series of orders from Mqui at the entrance to the building when, suddenly, a whole group of friends/fans arrive to watch the World Cup game with him.
We are prepared to serve our customers during this World Cup and serve them with their favorite products while following all the emotions of the games that will go down in football history. We want to be where our McLovers are, which is why the technology and convenience of our Drive-All, Delivery and Order and Collect services are our great allies throughout the championship, explained João Branco, VP of Marketing at McDonalds.
In addition to TV movies, produced by Hungry Man and Lucha Libre Audio, the campaign comprises pieces in out-of-home media and digital strategy.
