Rede Globo managed to close yet another sponsorship for Big Brother Brasil in 2023. The channel closed an agreement with the Pague Menos network of pharmacies, which paid around R$ 16 million reais to have its Cota Brother on the reality show. The disclosure will not only be of the drugs marketed by the network, but of all the products available in stores throughout Brazil.
The brand is the 15th to sign a sponsorship deal with Globo through the BBB next year. With this, the open television channel completes its goal of R$ 1 billion in sponsorship for the program. The information was confirmed by the channel itself.
Pague Menos’ objective in advertising its products on Big Brother is to make the brand better known in other regions of Brazil. Until then, the network had never participated in the reality show. Cota Brother guarantees three commercial actions, one of the traditional theme parties that take place during the program and a Bate Volta test, also with a theme related to the network.
Pague Menos was an exception for Globo for the sale of Cota Brother. Until then, only 5 brands could have space through this sponsorship category, however, due to the high demand, the channel decided to sell one more space. The other participating sponsors are Hypera Pharma, McDonald’s, Above, Quinto Andar and Ademicon.
Other types of sponsorship are also offered to interested brands. Carrefour, for example, covered the quota dedicated to super markets. Chevrolet already covers the car space, which until then was being filled by Fiat.
The next edition of Big Brother starts on January 16, 2023 and has its grand finale on April 25. With that, Globo officializes the 100-day format, already adopted in the previous edition of the program. In addition to that, the reality will maintain the participation of celebrities, as in the three previous editions.
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