Signed by Integer\OutPromo, the piece brings Marina Ruy Barbosa, Rita Carreira and Bruna Lombardi experiencing #OEncantodaProvence
L’Occitane en Provence launched its new campaign, which has the motto “Awakening the essence provided by the act of giving a gift” and features brand ambassadors Marina Ruy Barbosa, Rita Carreira and Bruna Lombardi.
The piece, signed by Integer\OutPromo, has the concept #OEncantodaProvence and brings the magical world that exists inside a Christmas gift box. The film uses sound techniques, known as ASMR, which play with the senses by presenting the noise of gift boxes, ribbon bows and fragrance.
Magic, essence and care are needed to reveal the most special memories, and LOccitane en Provence sows, cultivates, blossoms and harvests every detail of this enchantment. The idea is to reveal part of the history of affection, commitment and quality that each LOccitane en Provence product carries, and how surprising and charming it is to give them as a gift, said Camilly Andrade, from Integer\OutPromo.
The communication is being aired on the channels of L’Occitane en Provence and has insertions on pay TV. The campaign also includes film, digital media and social networks.
Running a campaign with three incredible personalities and with different characteristics reinforces our brand positioning in the premium beauty market, in addition to helping us in the message that we are an international brand, with differentiated products, which deliver performance and provide incredible sensory experiences, he added. Andr Abramo, head of communication and brand at Grupo LOccitane.
