Campaign has the concept of Christmas as a time to put differences aside
American Burger, a chain with more than 25 units in Brazil, brought together characters from McDonald’s, Habib’s and Burger King. The action has the concept of Christmas as a time to put differences aside.
According to the network’s founder, Camila Guerra, the action symbolizes an important moment for the network. “Christmas is a moment of union and we would like to put the biggest players in the market in one place”, he says.