Through the Viral Labs project, the company aims to increase projects for brands by 70% compared to last year
The last quarter of the year will bring great activity to world retailers, with the arrival of Black Friday, the World Cup and Christmas. Given this, brands and influencers needed to rethink their marketing strategies to develop assertive, creative and relevant connections with their audience during the period.
With that in mind, MField decided to invest in the use of memes with Viral Labs, a proprietary product focused on developing conversations with high viralization power on social networks.
With a portfolio that includes 95 profiles on Instagram and 46 on Twitter, the company estimates that the product will represent 32% of its revenues in 2022 and estimates a 70% growth in Black Friday projects compared to last year.
Today, communication is in a process of constant transformation and the public has become increasingly interested in advertisements that do not have such commercial characteristics or appeals. The focus on ‘memetic’ content is proving to be effective and the main feedback from partners is that they make conversations more fluid and interesting for those who follow, explained Thiago Sales, Head Artistic and Product Owner at Viral Labs.
With Black Friday approaching, creative content has been increasingly present and stands out for exploring different formats, such as the fun and dynamic videos that are used to encourage traffic in the brand’s e-commerce and points of sale. physical sale.
We need to see what will dictate the future of the communication segment, and now it is decentralized advertising that is in this position. Although communication through memes provides us with greater possibilities for creation, we need to understand exactly how to communicate each story through a language that captivates, and delivers exactly the message and values of our partners, pointed out Victor Godoy, Artistic Director of MField.
In MField’s scope in the market, Viral Labs is currently the oldest among the eight products in the contech portfolio and was developed by the company’s directors.
