The resource, developed by RD3 Digital, puts the user inside the good old man’s house for the most awaited dinner of the year.
RD3 Digital developed, for the third consecutive year, the Coca-Cola Christmas application. This time, the application brings the magic of supper to users’ cell phones.
With the help of technology, users will be able to check out dinner at Santa’s house, in addition to seeing the paths of the traditional Coca-Cola Truck Caravan. The app also features an interactive game and the ability to take themed selfies.
With a focus on rescuing the traditional recipes of the date and the affective memory, the main message of the program is the representation of family, union and community spirit at supper. To access, the user just needs to point the application’s camera at the special Coca-Cola Christmas packaging (cans and bottles).
Once again, we received the mission to promote all the magic and emotion of Christmas through this project, and I believe we were able to fulfill it, bringing the essence and importance of the celebration. We want to thrill the public, connecting these moments with Coca-Cola products, said Raphael Magri, partner at RD3 Digital.