Tourist attraction, which will be inaugurated in November, will be called Roda Rico
With opening scheduled for the beginning of December, the So Paulo Ferris wheel will have Rico, a Grupo XP brand, as naming rights. The attraction, which will be renamed Roda Rico, is located in Parque Cndido Portinari, in the west zone of São Paulo.
At 91 meters high, Roda Rico will be one of the largest in the world, with dimensions larger than world tourism icons such as the versions in Paris, Toronto and Chicago. The space will also have several other attractions, such as bars, restaurants and spaces for photos.
The attraction will have 42 cabins with capacity for up to eight people, air conditioning, wi-fi, camera monitoring and intercom. The expectation is to receive up to 1 million visitors per year.
Rico is a young, innovative and uncomplicated brand that is part of its customers’ daily lives, beyond investments. We want to reach an ever wider and more diverse public, and that is why we are betting on such a grandiose project, with the potential to become one of the main postcards of the city of So Paulo, said Lisandro Lopez, CMO of XP Inc.
(Credito: Max van den Oetelaar on Unsplash)
