The arrival of the comedian, actor and presenter was announced in a campaign signed by WMcCann
The team of influencers that will lead Americanas Black Friday, known as Red Friday, has increased and now includes the presence of actor, comedian and presenter Marcelo Adnet.
Adnet’s arrival was announced in a campaign signed by WMcCann. The campaign strategy relies on a nationwide TV movie, banners on the website and app, On and Off media, in addition to internal marketing actions.
For social networks, the brand prepared several content actions to announce the novelty, including a video call between Adnet and Galvo to align this call and reinforce the team.
“We know that Galvo is irreplaceable, and, in this period that he will be in Qatar, nobody better than the comedian Marcelo Adnet to personify the figure of Galvo in a fun, healthy and positive way, to reinforce the team and take advantage of the best edges. of our Brazilian television icon, continuing the communication of our campaign”, said Aline de Oliveira, head of marketing at Americanas.
