With the new definition, the company now has new products and services, such as InfiniteCard, InfiniteTap and the possibility of paying bank slips through the application.
InfinitePay announced the launch of InfiniteBank and becomes a digital bank that offers a range of banking and financial solutions to its customers.
With the new definition and the license granted by the Central Bank, the bank now has new products and services, such as InfiniteCard, InfiniteTap and the possibility of paying bank slips through the application.
To celebrate the evolution of the brand, the company also announced a redesign of its visual identity.
During these last few years, InfinitePay has grown and transformed, going through a path of learning and evolution in carrying out its mission of democratizing access to financial services for Brazilian entrepreneurs. This evolution was reflected in all our products and in their expansion, demanding a transformation in our communication, explained Paulo Perez, Scio & CDO of the company.
To score
The InfinitePay logo, represented by a black hole, now has the characteristic of glass and, according to the company’s Design team, acts as a prism capable of dispersing light.
As of this Wednesday (23), InfinitePay will adopt a logo that will have its application always in motion, in order to represent the company’s own evolution. The aim is to embody the company’s mission and values in a lively, organic and more realistic way.
This innovation in the presentation of the logo allows us to communicate our transparency: the light disperses, but our essence remains the same – our purpose is to serve the customer. We create products that are highly powered by technologies, such as blockchain, web3 and AI, to democratize access to a simple financial platform for all entrepreneurs, added Perez.
