According to Buzzmonitos, Brazilians are looking for clothes for the end of the year parties and for the gym
Black Friday has become one of the most anticipated dates for Brazilians and, according to the Brazilian Electronic Commerce Association, online sales for the date in 2022 should grow by 3.5% compared to last year.
With the aim of mapping the most desired items for Black Friday, Buzzmonitor mapped posts with the terms “I want to buy”, “I wanted to buy” and “I want to buy”, between October 10th and November 20th. During the period, 849,954 posts were published by 392,982 different users.
According to the study, clothing items are the most desired by consumers this year, with “clothes” being mentioned in 0.43% of the analyzed publications. The Chinese fast fashion marketplace, Shein, was also highlighted by users, with 0.36% of mentions.
Among the other items cited by users are a cell phone (0.33%), car (0.26%), iPhone (0.15%), chair (0.11%), perfume (0.11%). In addition to Shein, Shopee was also mentioned in 0.17% of the analyzed cases.
Still on Shein, the research pointed out that the posts about the store mention how to buy the items, the search for discount coupons and items such as gym clothes, dresses and bags.
As with Black Friday 2021, Amazon remains the most cited retailer for buying books during Black Friday. In the 20 most cited terms of publications about books, the brand is the only one that appears.
In posts, users also revealed a preference for fantasy and romance titles for Black Friday purchases and, despite the popularization of digital books, many users still prefer to invest in physical books (4% of posts about books).
In terms of audience, women lead the wish lists analyzed by Buzzmonitor, with 60.6% of the posts. Regarding social networks, Twitter was mentioned as the preferred network of people, with 60.5%, followed by Instagram, Faebook and news, such as blogs, forums and news.
Regarding the location of the public provided only by Twitter , the cities of Recife, Belo Horizonte and Brasilia were the main origins of the posts.
Another interesting point analyzed by the study was the behavior of the public in each social network. While on Twitter the highest volume of posts happens at 9:00 am, on Instagram the highest concentration is at night, between 9:00 pm and 11:00 pm
