Campaign, which debuts this Thursday (24), was developed by Wieden+Kennedy SP
Official Regional Supporter of the World Cup, Nubank presented its new campaign, this Thursday (24th) the day that the Brazilian team takes the field for the first time in the World Cup, against Serbia.
The production is part of the ‘Acredita & Vai’ campaign, and invites people to take on the leading role in their lives, drawing a connection between the World Cup and their own challenges.
The media plan includes open, cable and digital TV, in addition to specific content for social networks. Creation by Wieden+Kennedy So Paulo and image production by Iconoclast and sound by Quiet City.
Last July, the brand invited rapper Emicida to star in the ‘The future happens one step at a time’ campaign. Can believe’. To the sound of “Levanta e Anda”, by Emicida, the artist recounted key moments in his career and how believing in his future brought him here, still far from any finish line.
Nubank and Casimiro
Another brand action for the World Cup is a partnership with Casimiro, one of the main names on the Brazilian internet. The result of this union is to entertain the fans during the pre-match of the World Cup matches with “NuEsquenta com Casimiro”. The question & answer gameshow will take place one hour before the start of the games.
Inspired by trivia games, ‘NuEsquenta com Casimiro’ will be presented by Caz and open to customers and non-customers, with more than R 1 million in prizes in total, R 150 thousand per round.
