The World Cup is here and some companies have found ways to engage employees for one of the most anticipated events in the world. With Todo InComm Payments, a Brazilian retailtech specializing in technology for selling and managing gift cards, Nike and Centauro launched a special communication to boost gift card sales in celebration of the games, the only brands authorized for the official commercialization of the Brazilian national team shirtbut consumers will also be able to purchase other products from the brands.
João Espíndola, general manager of Todo InComm Payments, explains:
“The activation of the gift card can be done online or in physical stores. For corporate sales, companies can order the gift card at Todo’s e-commerce site and, with it in hand, the person receiving the gift can redeem the product they prefer directly in stores or e-commerces, quickly and conveniently.”
In addition to the practicality provided to companies that can give gifts to employees without fear of making the wrong size or color, the advantage is that the consumer will be able to purchase other items from the pantry, if the shirt is out of stock at the time of redemption. Prices for official t-shirts can reach R$349.99 for adults and R$279.99 for children.
sales and projections
Nike achieved 452% growth in e-commerce, considering only gift card sales. Following the same benchmark to measure online sales, the brand expects to grow 287% this month and 170% in card sales in December. In physical stores, with the gift card only, the growth projection for the last month of the year is 718%.
Centauro, in October, recorded growth with gift card sales in e-commerce of around 162% and 42% in physical stores. As for November, the month before Christmas shopping, the forecast for growth in e-commerce is 91%, and 38% in December.
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post Nike and Centauro estimate growth in gift card sales at the World Cup and Christmas appeared first on ADNEWS.
