The World Cup has arrived and, to face the marathon of 64 matches within an unusual time zone, the Brazilian does everything: he even changes his schedule and some of his habits and behaviors. Imagine even exchanging one national passion for another: the usual afternoon coffee for a cold beer, always in moderation. This is what Brahma proposes with the action “At the Cup, coffee becomes Brahma!”: for a limited time, consumers will be able to exchange their coffee machines for a Brahmeira.
But how will it work? On Sunday, the 27th, from 2 pm to 8 pm, anyone who takes their coffee machine – that special machine or even the traditional coffee maker – to the exclusive stand at Shopping Ibirapuera (on the Campo Belo floor) will receive a brand new Brahmeira and a voucher for 15% off discount for buying a new machine from Cadence. To carry out this replacement, simply show the Zé Delivery application downloaded on the cell phone. 300 Brahmeiras will be made available for exchange, according to the order of arrival.
Launched in 2021, Brahmeira makes any occasion to have a beer unforgettable. That’s because it has a micro-foam technology that brings even more creaminess when serving. To do this, simply attach any package (can or bottle) to the equipment and use the handle to serve.
Pedro Benassi, from Brahma marketing, says:
“The World Cup is always special for Brazilians. It is the moment when our Brahmosity (or Brazilianness) really reveals itself. So, to make the home game experience even more special, we launched the Brahmeira World Cup version. With it, consumers will be able to enjoy the full flavor of Brahma, always remembering to mix it with water to enjoy it in moderation.”
Brahma’s initiative, signed by Africa, also has the participation of Ana Maria Braga. On her social networks, the presenter, famous for sharing her coffee with several celebrities, told everything about the action and invited people to participate, playing with her catchphrase. After all: “Wake up, girl! It’s the World Cup!”
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