The “The street is our field” campaign, signed by WMcCann, has OOH developments and insertions in the media
Chevrolet aims to associate the national passion for football and passion for cars with the campaign A rua o Nosso campo.
In the campaign, signed by WMcCann, the car manufacturer shows that, just like the football stars, the brand’s cars also have a touch of everyday learning and a foot in the street.
We understand the importance of joining this conversation, since Chevrolet is a brand that pays attention to its customers and what is most current in the day-to-day agenda. We seek to connect with the vibe of this moment with a campaign that reflects our colors, our identity and the stars in our portfolio, such as Tracker, Equinox, Onix and Bolt, said Chris Rego, CMO of GM South America.
To amplify the campaign, the brand is also preparing a special action together with the Troca de Passes program, on SporTV, where the presenters will be able to take a ride in Chevrolet cars and take the opportunity to comment on the main attributes of the Chevrolet models.
In addition to official sponsorship on SporTV, the campaign also has nationwide OOH media outreach, in addition to radio insertions on CBN and Globo.
