The novelties were presented during an event held by the retailer this Thursday (24)
Marisa teamed up with Dvida to launch new packaging and beer names, in a woman-to-woman partnership.
The partnership presented the beers Marisa Premium Lager and Marisa Pink Sour, the latter in magenta, during an event held this Thursday (24). The celebration has a mostly female team at the front of operations, including barbecue, music show, production, etc.
We are very proud to partner with Ddiva on this proposal for a woman-to-woman beer; after all, we also want to watch and play football, drink, create beers and get together to enjoy one of the biggest sporting events in the world. Female entrepreneurship is an important cause for Marisa and we want to bring more and more inspiring examples, such as Ddiva, to our consumers, said Christianne Toledo, Marisa’s marketing director.
