The Hellmanns Transforms Holiday Classics campaign was created by Dark Kitchen Creatives
Hellmann’s decided to create new versions of holiday classics in their new campaign, called Hellmanns Transforms Holiday Classics.
The brand chose singer Felipe Arajo, for example, to update the famous Christmas song “Jingle Bells”, which now has a brega-funk version and is entitled “Jingle Bate e Mexe”.
In addition, the campaign created by Dark Kitchen Creatives will also transform the classic dishes of the time with the brand’s products, suggesting new recipes and a promotion that includes cashback and R$ 100,000 raffles.
The end of the year is a time full of traditions with customs, music and classic dishes that we repeat year after year. In this campaign, in addition to transforming culinary classics, we also created a version of Jingle Bells that is the face of our tropical Christmas and we are going to help transform the lives of some people with raffles of R$ 100 thousand reais, said Carolina Riotto, Director of Marketing by Hellmanns Brazil.
