With yet another brand getting into the rhythm of the World Cup, Magalu created a creative and humorous campaign in which it brings the perspective of different types of fans, with look-alikes of great personalities in typical football contexts that any Brazilian fan is capable of experiencing. identify.
One of the main figures that opens the film is the double of the Mick Jagger, known to bring bad luck to the team you choose to support. In a very amusing scene, the singer’s lookalike is dressed in the shirt of the Argentine national team and trying to warm his “cold feet” with a slipper that is sold in Magalu.
Other irreverent characters and products, which people can look for and find on SuperApp Magalu, also mark the scenarios: there is the stressed fan, who takes his girlfriend’s false nail because he has already bitten all of his nails; the anxious person, like a kitchen full of passion fruit juice, is able to calm him down; the fanatic, who imitates all of the idol’s hairstyles with assorted wigs; who no longer has a voice from screaming so much that he resorts to throat lozenges and even the look-alike of the former national team coach and his faithful companion Murtosa, who are watching the games on TV, did not go unnoticed by the crowd.
Check out Magalu’s video:
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