Betano ennobles the act of betting on a new campaign

Every win starts with a bet. This is how Betano invites Brazilians to bet during the World Cup through its new campaign through an exciting story that involves resilience, faith and victories, common to the players of the Brazilian national team. The idea is to encourage reflection that, in life, every success starts with a bet.

Ampfy’s integrated campaign has pieces in the most diverse channels and has as its central point the film “Acredite”, directed by the Youth trio, from Stink, and with audio from Satelite. The film also works as a great product demo, where people can learn to use the platform and gain benefits by betting on the plays that appear in the campaign. Check out:

Alexandre Fonseca, Betano’s country manager in Brazil, comments:

“Football is in Betano’s DNA and we know that, culturally, Brazil reflects the national passion for sport and for championships such as the World Cup. In this way, the union of these elements sealed the opportunity for us to be the only Kaizen Gaming market to carry out a local campaign during the event. We are satisfied with the result as the campaign goes beyond promoting the brand and our business. It delivers an exciting and positive message to everyone about believing and betting on dreams, overcoming challenges and moving forward towards victory, just like in sports.”

Among the various initiatives of the campaign, the sponsorship and naming rights to the biggest festival in the country during the World Cup, Village Betano, also stand out. The event takes place until the 18th of December, at the Jockey Club in Rio de Janeiro, during the World Cup matches. The festival will broadcast games, concerts and various brand activations.

Fred Siqueira, CCO of Ampfy, says:

“Our campaign explores a unique point of view that sets Betano apart from competitors. It is a great tribute to the resilience of Brazilian athletes who, despite all the difficulties, never stopped betting big on their careers.”