The team, which will have 15 professionals, will be led by Maysa Oliveira, the agency’s head of customer service.
After the competition, AlmapBBDO starts operating directly from within Diageo. With this, the agency will be responsible for creating guidelines for digital content opportunity on the social networks of the brands Johnnie Walker, Smirnoff, The Bar, Old Parr, Singleton and Tanqueray.
As a result of this achievement, AlmapBBDO created The Content Lab, which will have a team of 15 professionals dedicated to covering the main events of this and next year — including festivals, championships and commemorative dates.
According to the agency, this is the first time that Diageo has opened its doors to an external team to join the company’s day-to-day activities and develop its content initiatives.
The Content Lab will be led by Maysa Oliveira, the agency’s head of customer service.
We strongly believe in the success of this partnership and in the more holistic delivery that we have built with Diageo. Today, we live in a reality in which digital plays a key role in everyone’s daily lives. Actions like this help us to improve the way we integrate the different channels and create even more strategic business opportunities for the brand, said Maysa Oliveira.
