Action signed by WMcCann communicates the promotion ‘Natal Mais que Milionário’, by BB Consórcios
The new Banco do Brasil campaign focuses on BB Consrcios, and resumes the promotion Christmas more than a millionaire for this end of year. Signed by WMcCann, the 360 action includes pieces for digital, including breakdowns by product type, in addition to materials aimed at Banco do Brasil’s performance desk, with a focus on conversion.
The 1930 TV movie, starring a cool Santa Claus, features an unprecedented jingle that highlights the simplicity of joining the campaign, in addition to the benefits of BB consortia.
We work conversion arguments in a fun and engaging way. We are very happy to deliver a lightweight campaign that meets our client’s communication needs, said Patricia Andrade, executive VP, general manager of the Brasilia office and head of growth at WMcCann.