new to of the retail chain takes place in points of great circulation in So Paulo, Rio, Recife and Salvador
Mercado Pago launched the second phase of the campaign that makes its positioning as a digital bank official. This time, the action consists of spreading rest benches in So Paulo, Rio de Janeiro, Recife and Salvador.
There will be more than 5,500 blue physical banks, spread across high-traffic points, to show Brazilians that in order to carry out their transactions, it is not necessary to go to the bank, but to be comfortable and able to use their digital bank from anywhere. Conceived in partnership with GUT So Paulo and Adventures, the action runs until December. The benches carry the phrase “Coming soon, here’s our new bench.
This new phase of the campaign is a fun way to reinforce to Brazilians that Mercado Pago is one of the largest digital banks in the country and is present at all times of their day, says Pethra Ferraz, Vice President of Marketing for Mercado Pago for America Latin. People still have a perception that they find financial services only in physical places. This intervention goes to show that we are present in all corners of Brazil, with a complete range of digital financial products and services, she explains.
