The action, created by Africa and executed by Estalo, reinforces the brand’s promise to present the winner of the competition with a stock of beers
After Brazil’s victory against Switzerland and the confirmation of the selection of the Canarinho in the round of 16 of the World Cup, Budweiser “gifted” Ibirapuera Park with a container.
The action, created by Africa and carried out by Estalo, reinforces the brand’s promise to present the winner of the competition with a stock of beers.
The brand also took advantage of the action to send a message to striker Neymar Jr. who was injured in the debut game of the Selection and did not play against Switzerland, by stamping the phrase tattooed by the athlete, Stay Strong, on the container”.
Also on Monday (28), right after Brazil’s victory, Budweiser also placed a projection on one of the buildings on Avenida So Joo, which served as a kind of “spoiler” for the action in the park.
