The campaign has a strategy by Integer\OutPromo and stars Grazi Massafera, Bianca Andrade and Brunna Gonçalves
LOccitane au Brsil launched its Christmas campaign, presenting products and gift kits for the date and showing itself as a “perfect option to be a gift”.
With a fun tone and Integer\OutPromo strategy, the brand invited actress Grazi Massafera and influencer Bianca Andrade to star in the plays on cable TV. Brunna Gonalves the face of the campaign on the brand’s digital channels.
Our insight was to bring a campaign that rescued the memories through a game with the brand ambassadors and many ‘little notes’ that appear in various ways and places, explained Danilo Vizagre, Executive Vice President of Creation at the agency.
This campaign is a reminder to make the end of the year special, and to remember to make someone we love feel special too! And for that, it can only be gifted with LOccitane au Brsil., said Ana Julia Campoy, editor of LOccitane au Brsil.
In addition to the film aired on Pay TV and LOccitane au Brsil digital channels, the campaign will also have content on social networks that will feature sticky notes and will follow a more emotional tone, interacting with the public and asking them to contain the that can’t be missing for your Christmas, in addition to being presented with the brand.
In this Christmas campaign, we have the strength of three incredible personalities who bring different dialogues and explore our brand positioning, which is made up of different Brazils within Brazil. We carry French performance in our DNA with high efficiency and quality, but with the beauty that is made here and with products that promote a unique sensorial experience, added Andr Abramo, head of communication and brand for Grupo LOccitane.
