The play, created by Propeg, features a family dressed in non-conventional clothes.
With the approach of summer, the Municipality of So Paulo launched its awareness campaign to combat dengue.
For this year, the city hall bet on humor with satire to alert people about simple ways to protect themselves against the aedes aegypti. The film, created by Propeg, has the motto “There are easier ways to prevent Dengue” and brings the scenario of a family dressed in non-conventional clothes, such as beekeeper, medieval and diving clothes.
At the end, a message warns of attitudes that can help in the fight against the dengue mosquito, in a simple and effective way, such as removing plant plates, keeping empty bottles upside down, properly closing water tanks, covering tires exposed to the weather and do not keep debris in uncovered areas.
In addition to the film, which will air on TV and social media, the campaign features a spot, newspaper advertisement, DOOH and digital media.