The project, created by Leo Burnett TM, aims to democratize access to the virtual world and make the topic more accessible.
Curto News, newstech launched in July of this year, launched a news channel that will focus on events in the metaverse, called “NewsVerso”, with the aim of democratizing access to the virtual world and making the topic more accessible.
Created by Leo Burnett Tailor Made, the project follows the same editorial pattern as Curto News and is a born social digital product, anchored in videos and short texts, but which offers the option of deepening the audience through its own content and curatorship. The agency was also responsible for the entire visual identity of the portal and logo.
The intensity of life in the metaverse is impressive, attracting more and more people, companies and institutions. This other world keeps growing, it starts to be part of our lives, and NewsVerso is there, live, to tell this story. This is our first dedicated channel and we are very happy to have Leo Burnett as a first-time partner, said Joo Caminoto, founder of Curto News.
With its debut in the same week as the start of the FIFA World Cup, NewsVerso was born with news related to the world of football in the metaverse, but also covering all matters and police cases, such as sexual harassment, racism and homophobia. The newsroom is made up of a team of journalists from Curto News.
In addition to the news channel, which will be expanded over the next few months, NewsVerso will have a version within the metaverse.
There is a world going on within the metaverse, and we seek, with NewsVerso, to create a social register of this virtual community. Something that goes beyond just telling about the metaverse. Our differential will be the first news portal that covers all the nuances of this universe, making the subject accessible to everyone with lean texts and helping people to have easier contact with this new reality. Another great differential is to report the metaverse within the metaverse itself, completed Mariana Imbassahy, Creative Strategy Director at Leo Burnett TM.
