The campaign, signed by David, invites people to try the beer through a QR Code
Colorado launched a campaign that aims to encourage people to try craft beer.
This Tuesday (29), several locations in São Paulo and Rio de Janeiro received drink billboards, inviting people to take a sip of the flavors of Colorado. The campaign signed by David.
We know that when the consumer tries Colorado for the first time, he decides to everything that beer can be. With this initiative, we want to invite the consumer to fall in love with the ingredients and flavor of Colorado, which are incomparable in the market, said Thomas Debeus, Head of Marketing for Colorado.
The billboards provide a QR Code so that customers can generate the coupon and be directed to a Bar do Urso, to take a sip. No matter what you say, nothing is more convincing about the taste of Colorado than having someone try this beer. That’s why we created a campaign that goes straight to the point. Instead of arguments, we took sips, added Rogrio Chaves, David’s Creative Director.
