The partnership between the companies has already impacted more than 4 million people in a month of exhibition
Efforts to raise public awareness about Blue November reached the streets of So Paulo through a partnership between the Cancer Institute of the State of So Paulo (Icesp) and JCDecaux.
To highlight the importance of preventive care for men’s health, the company provided some of its spaces so that the Institute could present campaigns that would encourage them to take a closer look at themselves.
“The Blue November campaign is very relevant to reinforce the importance of putting men’s health on the agenda. Unfortunately, fear and prejudice are still the main causes of the very high rates of prostate cancer, so we are very happy to encourage campaigns from institutes as serious as Icesp, highlighted Ana Celia Biondi, General Director of JCDecaux Brasil.
This year, Icesp bet on raising awareness not only about prostate cancer, but also about other tumors that can affect the male genitourinary system. The action, which is part of the special program for Blue November, organized annually by the institute that is linked to the Hospital das Clínicas of the Faculty of Medicine of the University of So Paulo (USP) and the São Paulo State Health Secretariat, has already impacted more than 4 million people in a month of exhibition.
In addition to the arts that stamped JCDecaux’s digital assets during the month of November, the institute’s multidisciplinary team was also present at subway stations in the city of So Paulo to approach the public with explanatory folders.
