GMD, a digital marketing agency that is a reference in the games and entertainment markets, has just signed the campaign to launch Dragonflight, a new expansion for World of Warcraft (WoW), Blizzard’s famous MMORPG game. Filled with creativity and nostalgia, the action connects directly with gamers through famous streamers in the segment who, motivated by the arrival of new content, promote lives alongside friends playing campaigns of a traditional tabletop RPG inspired by Dragonflight.
The international campaign made by GMD, which will run until December 9, will be launched with a version for Brazil and another for Spanish-speaking countries in Latin America. Each one will be split into four episodes streamed live via official Blizzard and influencer channels on Twitch. In Brazil, the team of influencers is made up of Haru, Yetz, education e Gustavo NaderBesides primer, the master who creates and directs the narrative. In other countries, the team is formed by Vraymar (master), Blizzholics, Dange, Lolirot and Viciosin.
In parallel with the lives, media campaigns will also be carried out on several strategic portals in Latin America, including Brazil, and there will be a gamified dynamic on Instagram, in which the interaction of users with the posts will define a narrative to be followed by each person who engages with the content – an experience that mirrors that of an RPG, where players must make choices to discover what will happen next. The is already live and started on the World of Warcraft profile itself, on 11/17.
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