Ipanema launches public notice in partnership with the new Women On Walls platform

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The partnership between Ipanema it’s the Women On Walls (WOW), conceived by curator Marina Bortoluzzi, founding partner of Instagrafite, gained a new chapter: the launch of a new notice, which places art as a means of interaction and female energy as a central element. The project, this time, marks the transformation of the WOW empowerment program into its new collaborative platform to drive growth and female connections in the visual arts.

As one of the platform’s sponsors, Ipanema goes one step further and opens registrations to select arts to compose posters and new packaging for the brand. Registration goes until December 18th and can be made on the initiative’s platform (access here).

In addition to integrating the brand’s communication and, thus, expanding the public’s contact with female names in art, the chosen creatives will receive an award in the amount of R$10,000. To compete, artists must be 18 years of age or older and create three artworks for licks, which contain or are inspired by the following Ipanema premises: praise is almost a hug; praise too tasty; and praise, strength, love and sisterhood.

The regulation does not foresee a limit of proposals, being possible to register as many ideas as the artists want to create. However, the brand will choose three different winners in order to benefit as many women as possible.