The campaign, created by David, features names such as Lucas Rangel, John Drops, Maddu Magalhes, Paulo Stephnia, Fabi Justus and DIY with Vivi
Faber-Castell is promoting an action that recreates some moments of influencers and celebrities on social networks.
The campaign, created by David, consists of art made by guest artists who used drawing techniques using the brand’s SuperSoft line and features names such as Lucas Rangel, John Drops, Maddu Magalhes, Paulo Stephnia, Fabi Justus and DIY with Vivi.
The influencers took advantage of the traditional Thursday posts, called #tbt (throwback thursday, or nostalgia Thursday in free translation) to post the arts.
The campaign’s concept of creativity on another level, which encourages the public to challenge themselves to always bring more creativity into their lives, an increasingly essential skill in the professional and personal spheres. With this action, we have the chance to put this message into practice and reinforce our purpose of awakening the creative potential in people’s lives, in a playful, colorful and unpredictable way, said Faber-Castell’s Marketing director, Flvia Giordano.
Half of the illustrators responsible for the arts were selected from Ateli Aberto, a virtual community created by Faber-Castell on Facebook that includes artists, professionals, enthusiasts and hobbyists who enjoy drawing and coloring.
In addition to the influencers, Faber-Castell will send a personalized kit to more than 114 content creators, inviting them to enter the trend with even more creativity. In addition to products from the line, each selected person will receive a portrait recreated in a drawing using products from the SuperSoft line and a certificate of authenticity from the artist.
