Who never wanted to sleep cuddled in a brigadeiro!!!
Following the celebrations of 100 years in Brazil, Leite MOÇA joined the FOM for an unprecedented partnership. Why not have a collection of lunches with the sweets we love??
In a playful way, some of the most delicious recipes made with Leite MOÇA were transformed into 10 different FOM products. Collab com FOM had the support and consultancy of Redibra, an agency specialized in licensing and brand extension. The versatile and fun items can serve as pillows and even decorative objects. The pieces will be available at FOM and e-commerce stores from December 1st, and they are also a great gift option for this Christmas.
According to Suzana Carvalhaes, Head of Product and Marketing at FOM, Suzana Carvalhaes, the “Sweet as a hug” campaign was inspired by the current scenario, in which most Milk MOÇA consumers are women, who promote sweet moments together with the brand. . “Understanding the profile of Leite MOÇA and FOM consumers was crucial for the development of collab products among the brands. We managed to make the partnership a milestone in relation to the objectives of the two companies, bringing consumers the sweet side of life with that feeling of a tight embrace”, he explains.
“With great pride, we brought another great partnership to Leite MOÇA, who managed to realize in a beautiful and incredible collection, all the feeling of warmth and affective memory that our delicious recipes arouse in our consumers, and generating even more rapprochement with the young public, through sweet and fun products”, says the Marketing Manager Consumidor de Leite MOÇA, Natália Goivinho.
Dessert and soft pillow: guarantee of comfort and sweetness
Collab brings to the market a collection to leave consumers with their mouths watering and their “warm heart”. The 10 products in the line include three very popular sweets, made with MILK milk, inside the mold: beijinho, brigadeiro and strawberry brigadeiro. “They are very versatile pieces, as the replicas of the sweets come out of the molds, which can become pots to store utensils, for example. In addition, the candy itself can serve as a pillow or even a ball to play with friends. A two-in-one product”, says Suzana.
The collection also includes brigadeiro and strawberry brigadeiro donuts, designed based on the most beloved and traditional sweets from Leite MOÇA.
Another special novelty is the duo beijinho e brigadeiro line, a changeable product that transforms MOÇA Milk cans into the sweetest sweets at parties. Opening the zipper, the FOM filling goes to the other side and turns into a brigadeiro or a kiss.
The famous churros could not be left out of the collection and arrive in the FOM flagship formats: the P roll and the knot roll. “In this item, we brought the idea of dulce de leche made with MILK MILK cooked in the pan, which is also among the traditional recipes of Brazilian families”, continues the FOM executive.
Finally, collab brings to the exclusive collection a decorative pillow “Charm Leite MOÇA” with the colors, icons and typography of the Nestlé condensing milk brand. “We brought the sky with the MOÇA Milk cloud, the friendly peasant woman and the delicate icons and colors. The result was a piece that reflects the identity of FOM and MOÇA at the same time”, concludes Suzana.
FOM and Milk quality seal MOÇA
Just as sweets made with Milk MOÇA win the seal of quality, the FOM collection will also feature this signature through personalized labels and tags that certify the partnership. “The seal of quality is extremely important for both brands. FOM works with five fundamental pillars that include: design, innovation, fun, ergonomics and comfort. Being synonymous with well-being is very much in line with offering quality products, and also establishing partnerships with companies that have the same purpose. In addition, the signature ‘Sweet as a hug’, which will also permeate the campaign as a whole, is more than favorable to this very delicious partnership”, concludes Suzana.
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