Four advertisers renewed, two will debut and one will return to the backers list
Globo will have seven sponsors for the broadcaster’s football in 2023 Amazon, Ambev, Betnacional, Hypera Pharma, Ita, Fiat and Vivo. The package includes the transmission of matches from the Copa do Brasil and the Campeonato Brasileiro, totaling 46 matches live on television, in addition to deliveries to ge.
Amazon.com.br, Hypera Pharma, Ita Unibanco and Vivo renewed the partnership; Betnacional and Fiat are newcomers on the sponsorship board and Ambev, which had left in 2021, returns to the list.
According to Globo, commercial partners will be able to count on the participation of creators and digital influencers in their strategies, activations in social networks, in addition to premium solutions for measuring and analyzing results.
The choice of our commercial partners for the Futebol Nacional 2023 project reiterates the relevance of the coverage that TV Globo and ge provide. Quality content carefully designed to meet the size of Brazilians’ passion for sport, said Manzar Feres, director of integrated advertising businesses at Globo.
(Credit: Rodrigo Trindade on Unsplash)
