The award was organized by the consulting firm Ipsos Brasil Pesquisa de Mercado and will reward brands and agencies that used short videos in their campaigns.
TikTok announced the finalists for the first edition of the TikTok Ad Awards, an award dedicated to brands and agencies that bet on the platform to run campaigns.
The award was organized by the consulting firm Ipsos Brasil Pesquisa de Mercado and relied on a jury composed of marketing executives from brands and agencies to select the best campaigns on the platform. The process focused on the best experience offered to the TikTok community, impact and result in sales.
In total, more than 190 ads from large, medium and small companies are competing in the seven award categories this year and among the finalists are brands such as Ita, Avon, Coca-Cola, Guaran and Burger King. Winners are announced at the TikTok Ad Awards event on December 12th.
Discover the categories and finalists:
“TikTok for death”
The category celebrates the best campaigns focused on Diversity, Equity and Inclusion. Among the finalists are:
- Dove, with the #ThatsNotMyName challenge that spurred creators to share childhood nicknames.
- Always Free, with the #DeixaFluir campaign, very focused on naturalizing conversations about menstruation.
- Mercado Livre, which celebrated the voices of the LGBTQIAP+ community during Pride Month.
“Million Partnership”
The category recognizes the brand with the best co-creation with the TikTok community. Among the three finalists are:
- Duolingo, a brand recognized for creative interactions with followers and videos created from community comments.
- McDonald’s, with the campaign that challenged creators to do a creative duet with singer Thiaguinho.
- Rock in Rio, with the campaign #RockInRioEuVou, which encouraged people to create videos with the theme song of the festival in 2022.
It has that great presence
The category recognizes the best partnership with TikTok creators. Among the finalists are:
- Avon, the brand that invited film critic Isabela Boscov to talk about make-up in its campaign.
- Coca-Cola, with the campaign featuring a song adapted and created by the famous audio of the seller shouting “Coca-Cola Light, Coke Normal and Coke Zero” on TikTok.
- Ita, who told life stories along with creators to connect even more with the community.
“Go to For You dammit”
The category recognizes the brands with the best structured planning in format for TikTok. Compete:
- Ita, with the campaign that challenged the TikTok community in a duet with the brand and creators during Rock in Rio.
- Macchi, store of alliances, which, after a video from a client, used Sparks Ads to connect with other people and real stories to boost their content in an authentic way.
- PrimeVideo; streaming video used the Branded Effect to advertise the effect in videos made by creators.
“Leave it low high”
The category celebrates brands with campaigns or videos in which sound was fundamental to the final result of the content. Among the finalists:
- Burger King, with duets made by followers of the brand who ordered snacks directly on the TikTok platform.
- Samsung, with a campaign carried out with an exclusive song by Pedro Sampaio.
- will bank, a brand that re-recorded its own jingle based on a Kevin and Chris funk.
“POV: hitei no TikTok”
The category includes brands capable of surfing trends and adapting them to the business. Compete:
- Burger King, a brand that managed to participate in the “Deixa Baixo” sound challenge, popular on the TikTok platform.
- Coca-Cola, with the audio of the salesman Faisan, produced in a fuller music.
- Duolingo, a brand recognized for its interaction with its followers.
“Forget it here, we’re talking about the elite”
The category rewards the most complete brand profile, which was able to demonstrate greater consistency by combining advertising campaigns, organic content and co-creation with the community and with creators. Among the finalists are:
Avon
Guarani
Ita
