As Christmas approaches, Bauducco creates a new mission on TikTok. With the motto “Say that Christmas is coming without saying that Christmas is coming with Bauducco Chocottone”, the action is part of the brand’s strategic pillar in approaching the young target, appropriating the channel’s irreverent language.
To start the action, the brand selected a squad of creators, including Lucas Rangel, Barbara Coura, Diego Cruz and Matheus Costa, to create the first contents that will serve as inspiration for the entire network. Creators interested in participating must record their videos using Bauducco’s exclusive song for the mission and the hashtag #NatalBauducco. In the end, all videos will be curated and the selected ones will have their content promoted on the network, in addition to out-of-home communications spread across more than 190 digital faces across São Paulo.
According to Juliana Corá, Executive Marketing Manager at Bauducco, getting closer to content creators through a relevant platform for the target, such as Tik Tok, is part of the company’s strategy to adapt and continue innovating on the strongest date for the company. She comments:
“The development of actions like this, with a language closer to the young public, reinforces the brand’s contemporary strategy. Therefore, in this campaign, we want to encourage content creators to use and abuse their creativity. For this, the indulgence of Bauducco Chocottone is the great connection with the young audience.”
The challenge and curation took place throughout the month of October and those selected will illustrate more than 190 OOH points for about two weeks.
José Diniz, director of CP+B content, says:
“We are used to consuming content that goes viral on the internet. Social media pop culture has transcended the smartphone, it is everywhere, and we want to show that this format works and engages regardless of the platform.”
The action was created and developed by CP+B and curated and managed by influencers by the PROS agency.
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