The campaign aims to invite tutors to leave their pets in a game atmosphere with offers of snacks
The Pedigree brands DentaStix and Biscrock, together with Dreamies, launched a campaign calling on families to include pets in the celebrations and cheering for the six-time championship of the Brazilian national team, called “Torcida Pet Friendly”.
The campaign’s proposal is to leave the pets in a cheering mood along with the whole family by offering snacks.
“This moment of celebration involves the whole family and our pets are part of it, so nothing fairer than including them in the celebrations. And of course we are also thinking about the well-being of animals, because we know that each of them can react in different ways. different because of the parties.That’s why we believe that snacks can also be an important ally at these times,” explained Eduardo Lima, Latin America Marketing Director at Mars.
