Brazil advanced to the quarterfinals with an overwhelming 4-1 victory against South Korea, and is preparing to face Croatia in the quarterfinals of the World Cup. However, when it comes to the tournament, the team is not the only one that has reason to celebrate, as Casimiro appears again as a highlight for breaking yet another record.
This time, the streamer hit an impressive number (again) when broadcasting today’s game, which took place at 16:00. In the transmission of the game against Switzerland, CazéTV reached the first place in the ranking of lives with the highest number of simultaneous viewers, with 4.2 million live viewers. This time, the number was even higher, reaching 5.1 million people watching the match.
Casimiro’s broadcasts have been a success, not only for him, but for FIFA, which negotiated the broadcasting rights with the content creator. The scenario shows a favorable scenario for the transmission of the sport on other networks, opening a new space to compete with the traditional television vehicles that have always dominated the scene.
It is worth remembering that last week, Casimiro’s numbers were leaked during his own broadcast. With more than 213 million views and 48.6 million hours transmitted, the figures shown indicate that the content creator generated around 160 thousand dollars, which, converting to real, gives an amount of approximately R$ 845 thousand.
It is worth reflecting on the Streamer’s earnings during the month. Although it is a considerable amount, it is worth remembering that within the advertising market, many influencers receive similar amounts for just one partnership. Proportionally, taking into account that content creators reach millions of people at once, the amount earned is considerably less than that of the “influencers” themselves.
Even so, the income of Casimiro and his partners and employees is not only based on the adsense of the lives, but also on the superchats (amounts spontaneously donated by the public during the transmissions), the cuts that are also posted on YouTube and of course, Twitch, network in which Cazé made his name during the last few years.
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