The agency becomes responsible for marketing the team’s regional sponsorships in the country, including activations and visibility aimed at the region.
Paris Santi-German and Effect Sport signed a commercial agreement for new business fronts in Brazil. With the partnership, the agency becomes responsible for marketing the team’s regional sponsorships to Brazil, including activations and visibility aimed at the region.
Brands interested in joining the European club will have access to a package of rights that includes the use of collective images of players, capture of content with the professional team, tickets, experiences, access to autographed official shirts, carrying out promotional actions, participation of PSG Legends at events, in addition to publishing posts on official social networks and broadcasting media on digital channels. The package also includes brand exposure on field plaques at PSG’s home games, with broadcasts throughout Latin America.
As an agency responsible for serving some of the most prestigious international sports organizations in the country, we are proud to expand our portfolio of global clients by representing one of the most important brands in the world sports market. We already have some business fronts open, and we believe that very soon we will be able to announce the first official sponsor of PSG, exclusive to Brazil, said the agency’s CEO, Pedro Rego Monteiro.
According to data from Nielsen Sports, the club currently has around 62 million fans in the country, with growth of 15% compared to 2021. In addition, in Brazil where its largest base of followers is concentrated on social networks across the planet, including France itself.
The joint vision is to build the most successful business case to date for a European club in Brazil, achieving PSG’s maximum commercial potential. Our role will be to give life to this vision, offering sophisticated sponsorship solutions that meet the real needs of major brands, including assets aimed directly at generating business with the community of 62 million fans of the French club around here, added the general director of the Effect Sport in So Paulo and responsible for managing the project, Felipe Soalheiro.
