The agency will be responsible for the company’s full service account in the country and among its first objectives is to increase the brand’s consideration by Brazilians.
11:11 won the competition and the airline’s new advertising agency, Copa Airlines. Coordinated by the local team at the headquarters in Panama, the process aimed at a new communication project focused on social and digital.
The agency will be responsible for the company’s full service account in the country and among its first objectives is to increase the awareness of the Copa Airlines brand by Brazilian travelers, whether in tourism or business.
We are convinced that creativity matters and that good ideas are capable of moving a brand forward and positively impacting society. For Copa Airlines, we will elevate this belief to the ultimate power, collaborating to make this great company even more of a love brand, said Wilson Mateos, partner and coCCO of 11:11.
Already as an initial part of the project, 11:11 created the new concept of Copa Airlines in Brazil, As the first time, which defends that each trip always brings a feeling of originality.
With travelers increasingly digitized, starting and ending their shopping journeys through social networks, it is extremely necessary to have effective communication with our passengers and the 11:11 team took on the challenge of highlighting the digital presence of the Cup in Brazil, he added. Valria Padilla, Copa Airlines marketing manager for Brazil, Argentina, Paraguay and Uruguay.
