Let’s start this text by talking about our uncertainties about publishing this content. After debating and coming to the conclusion of our authenticity and our desire to not do what everyone else does, we decided to share our impression of the Comic Con Experience, the “CCXP”.
Compared to other technology and innovation fairs, CCXP undoubtedly managed to outdo itself. Both in terms of programming and visual attractiveness. The stands were prettier, better thought out and much more innovative, but still far from all the potential that technology and digital resources already available on the market can offer.
The experience continued with games, competitions and prize “roulettes”. A little more of the same, when we talk about innovating in experiences that make it possible to move between the fantastic and reality.
Oi, Outback and Upland brought the metaverse and we wanted to be a fly to know the results, if they were satisfactory (if anyone from the marketing of these parts is reading this text, let us know, that curiosity kills us lol).
But then we fall into the question of why we think of a utopian metaverse, which is much more like a gamified universe, than in fact a world that brings more real experiences and that increases user motivation and engagement.
Ian Black* said it well: “ Who needs a metaverse and land on the periphery of Descentraland when we have a real-life metaverse to build from living, innovative intellectuals like Silvio Almeida and Sueli Carneiro? There is no McKinsey trend report that takes into account the complexity of the Brazilian people and their needs beyond consumption.”
And he still gives this card here: “The advertising market is, for the most part, predictable, fearful and boring.”
We make his words, ours and return to the issue at the beginning of this text. That’s it for us! Adnews is an unpredictable, bold, curious and risk-taking communication platform. Without risk, there is no change and there is no entrepreneurship.
We want to be the protagonist, witness and offer real changes, both for our audience and for our customers. Because in the end this is it, right?
KPI = Key Performance Indicators
Keep People Interested
Keep People Informed
Keep People Involved
Keep People Inspired
Yes, we saw that somewhere and since almost nothing is created, it is copied, we copy it because it perfectly translates what we want to say to you.
With all our sincerity,
Cathy and Raquel
Learn more about Ian Black, CEO of New Vegas
Talk about #diversity, #leadership, #advertising, #entrepreneurship and #digitalmarketing
Who are Catharina Birle and Raquel Poiano in the bread line?
This duo blossomed in 2021, when two great women decided to come together to co-create fod@s projects and take their real place in the “advertising world”. Both publicists, art directors and longtime friends ended up taking antagonistic paths. One focused on marketing, the other on business development, but both with the particularity of having the sign of Gemini somewhere in the birth chart. Saladapix creators create wild ideas and extraordinary projects for living brands.
Cover image: Jessica Lewis Creative/Pexels
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