The deep voice went through a voice system that used 5 hours of audio from the voices donated in the “Voz de Toda” campaign, signed by WT Brasil
The virtual assistant created by the Avon Institute to support the fight against domestic violence, called ngela, gained a voice through the campaign of the 21 Days of Activism for the End of Violence Against Women.
About 500 women, among people from society in general, Avon Beauty Representatives, consumers, collaborators, partners and followers of the Avon Institute and Avon on social networks were invited to donate their voices to the construction of the sound that generated the audio of the chatbot in the digital action of Avon’s social arm, Voz de Toda, developed by Wunderman Thompson Brazil.
“A Voz da ngela emerged to ask questions, claim places and provoke discussions on topics that need attention. We unite the voice of women, with their different specificities, to highlight their importance and power at work, in politics, in sports and wherever they are. wants them to be”, said Keka Morelle, CCO of Wunderman Thompson Brazil.
Created by producer Bolha, the built deep voice went through a voice system that teaches machines how real people speak that used 5 hours of audio from the donated voices and an adaptation of the audios was made to arrive at an audio guide that officially started the development of the Angela’s voice For the official voice, it took 35 minutes of audio guide, trained in approximately 300 hours, to reach the ideal result with good intonation, a timbre close to human and 100% understandable speeches.
“By inviting women to contribute, we reinforce the power and relevance of female union. Angela’s voice represents us, as well as all women who want to continue occupying spaces, overcoming barriers and contributing to the future of new generations, especially against situations of violence of any kind, reinforces Daniela Grelin, executive director of the Avon Institute.
How did Angela’s tone come about
In early November, women’s audio was collected on the Voz de Toda website to compose a unique voice that gives the Avon Institute’s chatbot for combating gender violence autonomy to speak any type of word or phrase.
The compressed sound, which allows ngela to communicate, will be used on the Avon Institute’s social networks in relevant topics for women, mainly on topics such as leadership and equality, politics and women’s spaces. In addition, it will be possible to share information on how to use the place of speech as a tool of protection and inspiration for others.
The Voz de Todos campaign aimed to integrate women so that their experiences and perspectives are heard in traditionally male spaces. Angela will be an important means of communication for the Avon Institute to call society to reconsider transforming silencing, repetitive and naturalized attitudes that exclude women from public debate”, concluded Daniela.
