The platform report was based on data analysis and post evaluations that were carried out throughout 2022
Instead of ending the year pointing out which publications were trending throughout 2022, Pinterest chose to point out which ideas should become trends in 2023 with the Pinterest Predicts 2023 report.
The report is based on data analysis and evaluations of posts that were made on the platform during the year and, in the last three years, 8 out of 10 trends pointed out by Pinterest actually emerged in the following year.
For 2023, the platform analyzed what people were looking for on the network to identify what would become a trend and what should remain high.
See what are the trends pointed out by the report:
self care
In the Beauty sector, self-care must continue to be part of people’s routine, not only for the skin and hair strands, but also for the scalp. The trend called “cocurutocare”, led by Generation X and Boomers, aims to clean, hydrate and massage the region.
According to Pinterest, searches such as “scalp massage techniques”, “clean scalp”, “dry scalp treatment” and “deep scalp cleansing” increased during the year and are expected to remain high. Still on hair, other trends pointed out by the platform are the use of bicolor hair, with fantasy colors like blue, pink and lavender, and the short cut.
Celebraes
When it comes to celebrations, Pinterest bets on the trend of animal friendly parties, including celebrations where the protagonist is, precisely, the pet. According to the review, themes like “Do It Yourself: Backyard Dog Areas”, “Do It Yourself: Dog Pool”, “Birthday Party Decor Ideas for Dogs”, “Dog Party Favors” should stay high.
As for weddings, orange tones, both the more vibrant and the more sober ones, should be present next year, both in bridesmaid dresses and table decorations. Likewise, celebrations for longevity have also become more common, according to Pinterest’s bets, and themes such as “ideas for a 100th birthday party”, “golden anniversary party”, “decorated cookies for golden anniversary” , “80th birthday decorations” and “silver anniversary cake” will continue to be in demand.
entertainment and fashion
In the case of entertainment, raves should become the event of 2023, especially for millennials and Generation Z, who are using Pinterest to get inspiration for clothes for this type of party.
The 2023 fashion should follow the trend seen more now towards the end of the year, with sparkles, ruffles, fringes, tulle, lace and transparency. In addition, the return of fashion from the 90s and 2000s should continue to be high, as well as metallic looks.
Finances
On the subject of finance, millennials and generation Z should look for simple and fun ways to raise money, creating challenges and gamifying this process. Proof of this are searches such as biweekly money saving challenge and envelope money saving challenge made on Pinterest.
Food and drinks
Drinks should gain a more chic look in 2023. Generation Z is no longer satisfied with an orange slice in a glass and is looking for more elaborate ways to decorate their drinks, whether alcoholic or not.
Still on this path, Pinterest is betting that seaweed should start to become even more part of the routine of millennials and generation X, who have started to seek more for “green seaweed” and “benefits of water with chlorophyll”.
As for food, the floral theme must be the trend for the confectionery universe and, among the main searches in the food sector on Pinterest, are “daisy cupcakes” and “purple floral cake”.
hobbies and interests
Romantic encounters have changed over the years and, if before people met in bars and restaurants, in 2023 dating should have a more cultural aspect, at least for the young people of generation Z.
When it comes to dating their crush, the generation has been searching for “Romantic Bookstore Date”, “Picnic Date Ideas”, “Creative Date Ideas”, “Aquarium Date” and “Museum Date”.
Decorao
More than comfort or practicality, decoration in 2023 will focus on stories and the atmospheres they are capable of creating and in this quest anything goes, according to Pinterest. From recreating a traditional old room, mixing vintage pieces from different eras, many of them inherited from the family, or using old furniture scattered among new pieces.
Spaces such as the bedroom, office and laundry room have been the stars of recent years, but in 2023, boomers and generation X will decide when to pay attention to the entrance to the house or apartment.
In colors, minimalism should no longer be part of it and, according to the report, the most eccentric arts should gain prominence.
