With online and offline insertions, the campaign created by AlmapBBDO in partnership with Winnin is focused on reaching the teenage audience.
Short videos have become the big bet on social networks, especially when aimed at younger audiences. With that in mind, Instagram launched the #MeteUmReels campaign, focused precisely on the teenage audience.
For the play, the platform brought together a team of more than a thousand content creators, to create activations and show that any situation can become a Reels, regardless of time and place. On the tool’s publicity team, there are names like Casimiro, Pequena L and Vanessa Lopes, for example.
Created by AlmapBBDO in partnership with Winnin and focused on reaching the target public in the most varied ways, the social network planned campaign insertions in the most diverse places.
On the internet, the campaign marks its presence on the network itself, through its hashtag and counts on the co-creation of three audios sung by Mc Nau, which will be used by the audience to engage in the movement Delcia, Vivaldi and Saudade Errada, the latter being the last having a music video released will feature influencers Vivi, Vanessa Lopes, Clara Garcia, Juliano Flores and Jlia Mazzocco.
As for the campaign’s activations aimed at the World Cup, Instagram is counting on Fred, Danilo and Bira, from the Desimpedidos channel, to spread the message while covering the championship’s bids. In addition, the social network is also active at Arena Brasileira and BudX, with an instagrammable space for the public to record their videos.
The campaign was also present at RoleFest, with a Reels Truck where guests could produce their videos with the help of platform promoters.
Another bet of the campaign was to be present at Farofa by Gkay. Instagram is sponsoring the broadcast of the birthday party of influencer, actress and comedian Gessica Kayane, through Multishow and Globoplay. The brand is counting on a 5-second vignette and a 30-second insert in the opening, middle and ending.
At the event, Instagram also has the Glam cam on the red carpet, a structure for producing videos with the “Oscar” effect in slow motion and activations of #MeteUmReels, with instagrammable scenography for the production of Reels.
During the month of November, the campaign was also present in the segment “Issue a Globo no Mostra”, by Caldeiro with Marcos Mion. The presenter reacted to the funniest videos produced by the tool.
Finally, Instagram is present with the campaign on the reality show “A Fazenda”, on Record TV. In addition to the merch, pedestrians can record videos in the format to be published on the official reality profile. Presenter Adriane Galisteu has also made her Reels using the Saudade Errada audio, showing a little behind the scenes of her arrival on the program.
