Strategy includes portals, digital media, action with influencers, etc.
In a campaign signed by Monkey-land, Shell V-Power wants to emphasize the benefits of the fuel additive package. The action seeks to highlight the benefits of the brand using the resource of alliteration of words beginning with “V, like V-Power itself.
Another highlight is the fact that the actions were designed especially for the Brazilian consumer, also demystifying that the product is exclusive to imported and sports cars.
In addition to the publicity film for open and pay TV, the media strategy includes digital portals and social media, as well as actions with influencers, presence at events and merchandising aired on Band’s Show do Esporte program.
When creating the campaign, we looked for an argument that would connect with the product’s new value proposition and with the history of this iconic brand. So, in addition to the “V’s tongue” joke, we wanted to show that V-Power is indicated for all types of car – from vintage to brave, from fast V-8 to travel cars”, says Ricardo Forli, partner and director of Monkey -land.
