Recalling the time he used to present TV news, Evaristo Costa starred in the campaign ‘Liquida Shoptime: the time is now’, which announces discounts on products from different categories.
In the film, the action presents Liquida Shoptime as breaking news, just like a journalistic shift.
In addition to the campaign, the brand will make live shops presented by digital influencers and TV Shoptime presenters.
‘Liquida Shoptime: A Hora é Agora’ has offline media signed by WMcCann and the hiring of Evaristo Costa and campaign influencers was carried out by Stage Digital. The video script is signed by the Producer Farra and the production and execution of the action was done by the brand’s digital nucleus.