To encourage inclusion and diversity within the League of Legends gaming community, Mastercard, official sponsor of the Brazilian League of Legends Championship (CBLOL), honored the ‘Unknown Legends’ – community members who have distinguished themselves by making a difference on and off the field gamein an action created by WMcCann.
The recognition, unprecedented and surprising, aims to highlight these figures who play in favor of a more positive and inclusive community. The tribute plaque, also created by WMcCann, was delivered to those chosen during the CBLOL 2022 Awards, which nominate the best players and coaches of the season.
The honorees of the first edition of the ‘Unknown Legends’ were:
- Suuhgets (@Suuhgetsu), Libras coordinator at CBLoL, for her role in including people with hearing impairments;
- Vicky (@Wolf_Vicky), content producer and caster, for her efforts towards inclusion and combating racism;
- Ana (@namariaj) and Pedro (@pedro.fracassi), streamers that are part of the Inhouse platform, promoting safe spaces and positive behavior for all League of Legends players.
Sarah Buchwitz, Vice President of Marketing and Communication at Mastercard Brasil, says:
“Diversity and inclusion are core values here at Mastercard, and in addition to being part of our DNA, we actively work to consider them in everything we do. Therefore, we created this moment to honor the legendary people who are promoting an important change in their communities, but who have not yet received the due recognition, proving that a champion is not only the one with great skill in the game, but also the one who seeks to amplify values such as empathy, unity and respect in their interactions.”
During the event, theUnknown Legends’ were surprised by the screening of their videos in which they tell their stories and battles in creating more inclusive communities, and then took the stage to receive recognition. The tribute also surprised viewers of the event by deviating from the standard award format – which usually evaluates players and coaches based on performance and performance –, praising attitudes that make a difference in the League of Legends community.
Carlos Antunes, Riot Games Esports Leader in Brazil, says:
“Riot Games has continually worked to promote and inspire the League of Legends community and the company’s other games to be inclusive, safe, and respectful of all players and fans of our games. That is why having partners at our side who are also determined to achieve this goal is extremely important. Together, we will be able to make many improvements to excellence in the gaming environment so that all people, regardless of their gender, race, belief and sexual orientation, feel represented and at ease when enjoying entertainment from Riot Games.”
Mastercard entered the gamer scene in 2018 and, since then, has been promoting different actions in the League of Legends universe, such as Priceless Masks, which donated 2 million meals to the people hardest hit by the pandemic; Play For The Jungle, which sought to raise awareness among gamers about the importance of forests on Amazon Day; and now with the manifesto for diversity and inclusion and creating recognition ‘Unknown Legends?? Recently, Mastercard has become the most remembered brand in the payments industry by the community gameraccording to the GameBrasil Survey.
The selection ofUnknown Legends’ was curated by Mastercard and Riot Games.
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