The campaign will show the influencer wearing various types of gloves to represent the diversity of products on the marketplace.
Aliexpress teamed up with influencer Iran Ferreira, known as Luva de Pedreiro, for an activation where he will change, for the first time, his traditional gloves. The action is part of the new discount campaign on the Alibaba group’s sales website.
In the piece, the influencer will appear changing the gloves for several others to represent the diversity of products that people find on the site. In addition, activation also includes a BRL 15 discount coupon for followers of Iran and new users of the marketplace.
In total, there will be three materials produced for social networks, focusing on the influencer’s language.
The action officially starts this Thursday (8) and will take over the month of December. There are several promotions on thousands of items on the platform, accompanied by free shipping on selected products and cashback.
