With the campaign signed by David and produced by Vector Zero, the chain wants to invite customers to donate to the Dorina Nowill Foundation for the Blind
Iguatemi launched its first Christmas campaign, which in 2022 brought a message of inclusion and empathy,
In the campaign, signed by David and produced by Vector Zero, it tells the story of a visually impaired boy and gives continuity to the brand’s new positioning. “We are what we live”, in addition to reinforcing the purpose of malls to be spaces where customers can create memories.
“With this campaign, we are proposing to create a Christmas in which this reality can be transformed, showing that the best of everything we built together remains as a legacy, and lasts forever”, said Renata Leo, Executive Director of DAVID.
The play was directed by Gabriel Nbrega and had a consultant from Turma do Jil, a non-profit social association that fights for inclusion. The campaign invites Iguatemi customers to donate to the Dorina Nowill Foundation for the Blind.
Every year, we make even more efforts to bring the magic of Christmas to all those who visit our developments. We have prepared this new campaign with great care, which reinforces the importance of small gestures of solidarity that make all the difference in people’s lives. , I invite everyone to embrace this important initiative with us and participate in this campaign to support Fundao Dorina with us, added Alexandre Biancamano, marketing director at Iguatemi.
